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Intuit Products - Demographics of Quicken and QuickBooks
Demographics
Quicken and QuickBooks users are a highly attractive audience.
They tend to be well off, well educated, and actively involved in investing, a natural target for financial institutions.
Average age47
Income$66,000
Bank online80%
Pay Bills online64%
Completed college or
post graduate
53%
Home Ownership76%
Over 3 million small businesses use QuickBooks
Some 140,000 manufacturers and 325,000 contractors use QuickBooks
Over 80% use the Internet for business
Over 70% with over $100K in revenue
Over 48% with over $250K in revenue
47% use the Internet to pay bills
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